Xiaomi Motors joins the automotive industry, full of fireworks

Xiaomi SU7 listing conference is scheduled for March 28, 7 pm, as the first product of Xiaomi car, Xiaomi SU7 positioning coupe model, the car has a sporty appearance and a full sense of technology interior, single-motor version of 299 hp, dual-motor version of 673 hp, range of up to 668-800km. against Tesla Porsche, Lei Jun said there are 100 industry-leading, just 30 minutes. , the booking of vehicles reached 50881 units, 24 hours has broken the first sales in China's new energy automobile industry, more than 80,000 units, loved by consumers, the scene, Li Auto Stock general manager Ideal, and other 3 new energy vehicle enterprises general manager is also deeply pressured, the cost-effective performance of this car, from the range, the appearance of the car, the power is far more than the same sedan, in this case, we analyzed the Xiaomi SU7 Expected audience, found that the group of people who may buy Xiaomi cars mainly includes loyal fans of the Xiaomi brand (Lei Fan / Mi Fan), consumers who are keen on the Xiaomi ecosystem (Mi Home Ecological Control), technology bloggers who have a very high interest in technology, and car bloggers who have a deep understanding of the car. They are expected to be the first owners of Xiaomi cars either because of their trust in the Xiaomi brand or because of the advantages of Xiaomi cars in terms of technology and price/performance ratio. 

However, there are some groups who may not choose Xiaomi cars. This includes consumers who have already paid attention to or purchased High End Custom Auto such as BMW, Mercedes-Benz, Audi, Azera, etc. (BBA Azera and other potential segments), who usually have higher requirements for branding and quality; Huawei's loyal fans (pollen), who may prefer Huawei-related automotive products; and consumers with a preference for SUVs (SUV controllers), who have higher requirements for the vehicle's space and passability; and consumers with reservations about the range and charging of Electric Vehicles (pure electric anxiety sufferers), who may be more inclined to choose fuel or Hybrid Car models.